Onda Market
For Onda Market, we led a complete creative direction overhaul — crafting a visual system that reflects their values of transparency, sustainability, and human connection.
Creative Direction
Jakarta, Indonesia
Overview
Onda Market is a next-generation marketplace connecting conscious consumers with ethical brands. They approached us to elevate their brand's visual direction and market presence. Our task was to translate their values into a compelling identity and digital experience that feels both refined and approachable.
Challenge
The existing identity lacked emotional resonance and consistency across channels. Visually, the brand felt fragmented—missing a unified tone, rhythm, and direction. Our challenge was to craft a creative system that balanced warmth, trust, and sophistication while staying rooted in Onda’s mission.
Outcome
Our creative direction helped Onda Market transform into a cohesive, emotionally driven brand. From photography guidelines to layout systems, we shaped a clear visual language that connected with its audience. Engagement metrics improved post-launch, and the brand saw a noticeable uptick in both user retention and partner acquisition.
Creative Direction Implementation
We established a flexible design system with direction for tone, typography, motion, and imagery. Through moodboarding, style exploration, and iterative refinement, we delivered a distinct identity that’s adaptable across print, digital, and social. This clarity allowed the internal team to scale confidently and stay visually aligned.
Tone & Visual Direction
Onda’s visual voice was shaped around a warm, honest tone—clean but character-rich. We used generous whitespace, thoughtful type hierarchy, and nature-inspired photography to emphasize clarity and sustainability. The result is a visual system that’s grounded, modern, and deeply human.
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